PugliaPark analyses and promotes the cultural preservation of Apulian heritage. Located in southern Italy, Puglia boasts a rich fusion of Roman, Byzantine, Arab, and Suevian influences, creating a diverse linguistic, musical, gastronomic, and artistic heritage. However, this cultural wealth faces threats from ecological changes, generational gaps, and waning interest among younger generations.

The project addresses the regional government's struggle to protect this heritage due to funding issues. It bridges the gap between older generations, who maintain traditions, and younger ones increasingly disinterested due to globalisation. PugliaPark modernises and digitalizes traditions through collaboration with young designers, making them accessible to all.